NBA Player Trae Young Gets His Own Signature Basketball Sneaker From Adidas
Adidas is resurrecting its basketball division by teaming up with Atlanta Hawks player Trae Young to release a special sneaker and clothing range bearing his name. Young made history by being the first player in NBA history to have a 45-point, 10-assist game in the Conference Finals while wearing the brand's new Trae Young 1 shoe, providing for an excellent marketing campaign ahead of the shoe's debut. “Adidas and I worked very closely on my first signature shoe and I’m hyped to finally let fans get a hold of them. When you wear these, you’re repping that ice cold mentality and the entire city of Atlanta,” Young said in a press release. “This moment is really special as it’s a reminder to the next generation of hoopers that through hard work and focus you can achieve your dreams. Trae Young 1 is a symbol of that for me.” The Trae Young 1 was built in close collaboration with Trae to accommodate his multi-directional playing style and distinctive methods of moving on the court. ...