NIKE GO FLYEASE SURFACES IN NEW COLORWAY, BUT CAN YOU GET THEM?

Nike introduced its first-ever hands-free sneaker, the Go FlyEase, earlier this year to considerable excitement. The good buzz faded soon, however, after the shoe was introduced and almost no one could get their hands on a pair except resellers. While this may seem familiar given the present state of the sneaker business, the Go FlyEase situation is considerably different, since it revolves around a shoe created particularly for individuals with impairments.

1. NIKE GO FLYEASE SURFACES IN NEW COLORWAY


Following its restricted release (Nike promised a broader distribution at a later date), the Go FlyEase rapidly became available on resale websites for up to six times the initial retail price of $120. Again, this is a shoe designed to make it easy for individuals with impairments to wear. While we wait for the second drop, a new colorway of the Go FlyEase has appeared, but one question remains: will it be obtainable?

The most recent version of the hands-free sneaker features a primarily red top with orange and pink accents. Black accents, as well as a white midsole, serve as a compliment throughout. The Go FlyEase, showcasing the newest innovation of Nike's FlyEase technology, is distinguished by its bi-stable hinge and midsole tensioner, which allow the shoe to fully open and close for hands-free on and off. The tension band that spans the length of the sneaker effectively holds the shoe open so that people with disabilities don't have to bend over and/or use their hands to put on or take off the shoe.

A really groundbreaking design, but what good is it if the people who need it can't afford it? At this point, only time will tell if the intended audience will be able to obtain a pair – we just hope Nike has a strategy in place to address the issue.

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